In the March 27th issue of Michigan Lawyer’s Weekly, a front page article entitled “How Important is a Website?” featured an interview with Chard.Net owner, Brendan Chard. The article highlighted the importance of law firm websites from not only a marketing standpoint, but as a business tool to create efficiencies in day to day tasks.

A full copy of the article will be available on the Chard.Net website soon.

Here are functions a website can perform to create efficiencies:

1. Clearly explain what the firm does and does not do.
2. Provide accurate directions, parking information, and accessibility information to the office.
3. Perform client intake using downloadable or electronic forms
4. Client preparation and education, such as explaining criminal or divorce procedures. Providing checklists of things to bring to an appointment.

This entry was posted on Monday, March 27th, 2006 at 4:15 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.